Why More Americans Are Leaving Big Cities and Heading to the Southeast

In 2025, a clear migration trend is reshaping the real estate landscape across the United States: Americans are leaving the nation’s biggest, most expensive cities and heading to more livable, opportunity-rich destinations—particularly in the Southeast and other growing mid-sized markets.

According to the latest data, cities like Myrtle Beach, SC; Huntsville, AL; Greenville, SC; and Raleigh, NC are among the top destinations for movers. Meanwhile, major metros such as New York City, Los Angeles, San Francisco, Chicago, and Boston are seeing significant outbound migration.

So, what’s driving this shift—and why are smaller cities thriving while large urban centers struggle to retain residents?

1. Affordability is a Major Driver The cost of living in America’s largest cities has reached unsustainable levels. Sky-high housing prices, increased rent, and rising everyday expenses are making it difficult for many individuals and families to maintain their lifestyles. For instance, cities like San Francisco, New York, and Los Angeles consistently rank among the most expensive places to live in the U.S.

In contrast, cities like Myrtle Beach, Huntsville, Ocala, and Raleigh offer a lower cost of living, more home for the money, and often lower property taxes—all without sacrificing access to amenities or career opportunities. This affordability is especially appealing to first-time homebuyers, young families, and retirees.

2. Remote Work Has Redefined Location Priorities The remote work revolution has given Americans more freedom in choosing where to live. No longer tethered to corporate offices in downtown high-rises, workers are now prioritizing lifestyle, space, and affordability over proximity to job centers.

Cities like Greenville, SC and Raleigh, NC have become magnets for remote workers thanks to their strong infrastructure, vibrant culture, and outdoor access. These cities offer a more balanced lifestyle with less congestion, all while staying connected to national markets.

3. Quality of Life and Community Appeal Many people are leaving dense, fast-paced urban environments in search of a better quality of life. Mid-sized cities like Knoxville, TN and Charleston, SC offer just that: charming neighborhoods, lower crime rates, better schools, and more green space.

This shift is about more than economics—it’s about lifestyle. Whether it’s avoiding long commutes, enjoying a backyard, or being part of a tight-knit community, Americans are seeking environments that support their overall well-being.

4. Strong Economic Growth in Emerging Markets It’s not just affordability drawing people to the Southeast and other mid-sized cities—it’s opportunity. Cities like Huntsville and Raleigh are experiencing robust job growth in industries like tech, healthcare, aerospace, and education.

These markets are not only attracting new talent, but also businesses looking for more sustainable operating environments. As a result, these cities offer economic resilience and upward mobility.

5. Weather and Natural Appeal Let’s not overlook the draw of the Southeast’s temperate climate and natural beauty. From beaches in Myrtle Beach to the Blue Ridge Mountains near Knoxville, these regions offer access to outdoor recreation that many urban dwellers crave.

Where Are People Leaving—and Why? The exodus from major cities is being fueled by a mix of high costs, urban density, and shifting values. According to recent reports, the top cities people are leaving in 2025 include:

• New York, NY

• Los Angeles, CA

• San Francisco, CA

• Chicago, IL

• Seattle, WA

• Boston, MA

• Washington, D.C.

• Philadelphia, PA

• San Diego, CA

• Detroit, MI

Many of these cities have faced rising housing prices, taxes, and congestion—factors that are no longer tolerable for residents who now have more choices than ever before.

Conclusion: A New Era of Migration America’s migration patterns are changing—and fast. The movement away from large metropolitan areas and toward mid-sized, lifestyle-friendly cities marks a pivotal moment in how we define “home.”

Whether it’s Myrtle Beach, Greenville, Huntsville, or Raleigh, cities that offer the right mix of affordability, opportunity, and quality of life are winning the attention of today’s homebuyers.

If you’re exploring your next move, especially in the Raleigh-Durham area, I’d love to help you navigate your options and find the perfect fit. To get started, check out our Neighborhood Guide Quiz to discover which part of the Triangle area is right for you!

NEIGHBORHOOD MATCH QUIZ

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